In-House Brand Refresh for BrandVerity
The Challenge: to create a brand that instills confidence and projects leadership for a B2B SaaS company. As the first design hire for this company, I quickly recognized the need for a full rebrand to present the company and it's offerings in a modern and authoritative way.
A modular logo for an ever-changing landscape:
The company's main products highlight content from paid search results or web pages of interest to the user. This content is constantly changing and updating as search engines consistantly change rules and websites refresh content. The logo quite literally highlights itself in multiple ways, drawing a direct connection between the brand and the company's role. This modular logo features over 30 variations as well as multiple variations of the secondary logo.
Employees were able to choose the version of the modular logo resonated with them the most. Some were excited enough to want to work together to create their own version of the logo. My personal favorite? The CTO, Andy, who wanted to highlight the a,n,d, and y in the logo.
This highliting theme is carried throughout, as seen with the ebook covers and selected pages.